This project is about the history of the typeface Franklin Gothic. Franklin Gothic was created in 1904, and was primarily used for bold headlines in newspapers, and in advertising. I decided to use that as inspiration for design elements such as bold old-style letters of printed type, different line weights and a neutral color scheme. Franklin Gothic was used in movies such as the film “Rocky”, subtitles for Star Wars and album covers for Lady Gaga and Van Morrison.

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